Recent Articles
8 Lesser-Known Facebook Features for Powerful Organic Marketing
Ready to engage more clients using Facebook’s best-kept secrets? It’s time to take a closer look at your Facebook Professional Profile. While most mortgage pros are just scratching the surface, …
Published on 11/14/2024
Maximize Your Facebook Engagement with High-Converting Landing Pages
Engaging with your audience on Facebook by switching to a professional profile and leveling up the type of content you share is a strong start, but if you’re not converting …
Published on 11/08/2024
Using Content to Build an Engaged Audience on Facebook’s Professional Profile
In our last post, we covered how personal and professional Facebook profiles impact your mortgage business. Now, let’s look at a common gap: using well-crafted content to drive engagement and …
Published on 10/31/2024
Boost Your Mortgage Business on Facebook: Personal vs. Professional Profile Explained
You’re probably already using Facebook in some way to connect with clients—maybe sharing industry insights or offering mortgage tips. But here’s the catch: if you’re relying on a personal profile, …
Published on 10/25/2024
Loan Officers: Using Social Media to Improve Local SEO and Drive Leads
While it’s not entirely clear whether social media signals directly impact Google’s ranking algorithm, what’s certain is that social media can indirectly improve your website’s ranking. Loan officers who tap …
Published on 09/12/2024
Enhancing the Borrower Experience: 14 Key Touch Points for Optimal Lead Gen
Effective lead generation involves identifying and implementing pivotal touchpoints, or points of contact, throughout a mortgage lending buyer’s journey. It is a survival strategy. You miss one touchpoint, and your …
Published on 10/12/2023
10 Winning Strategies for Cutting Through the Noise and Standing Out in Mortgage Marketing
Securing a steady flow of top-tier leads for your pipeline is already a daunting task –but you knew this when you got into this industry. But when you factor in …
Published on 10/05/2023
Top Ways to Maximize Mortgage SEO With Social Media
Many mistakenly believe that SEO and social media are two different entities when, in reality, they’re two sides of the mortgage marketing “coin.” If you are a loan officer or …
Published on 09/28/2023
Mortgage Website Page Speed for SEO & Ranking: Understanding It's Impact
The time it takes for a web page to load can make or break a user’s experience, influencing their decision to stay and explore or abandon the site altogether. As …
Published on 09/21/2023