Recent Articles
Reasons My Mortgage Site Isn't Converting
Similar to how businesses live and die by sales, mortgage websites live and die by conversion rates. A thriving conversion rate means mean a full pipeline with a steady revenue …
Published on 06/01/2021
6 Tricks To Optimizing Google My Business For Your Mortgage Business
It’s shocking to see how many mortgage businesses ignore the value of Google My Business (GMB). It’s akin to leaving money on the table, and that is no exaggeration. Google …
Published on 05/25/2021
5 Easy Ways To Drive Digital Mortgage Traffic To Your Website
Setting up a website isn’t too complicated –especially if you use a templated mortgage website. But what seems to stump many mortgage pros and brokerages alike is how to drive …
Published on 05/20/2021
Do Consumers Actually Shop on Social Media Platforms?
Social media networks have been evolving from the start, and one of the more recent additions has been expanding in-platform shopping tools. But after all the hype, you may be …
Published on 05/18/2021
What Consumers Want to See on a Mortgage Website
Mortgage websites are unlike traditional business websites. As a highly regulated industry, lenders have a slew of compliance requirements in addition to state and federal regulations like the CCPA in …
Published on 05/13/2021
The Digital Mortgage Consumer Journey
In a perfect world, every mortgage website visitor would be ready to apply now. But we know that that’s not the case. Most of the time, a digital mortgage consumer …
Published on 05/11/2021
5 Technologies Mortgage Brokers Are Using to Win Digital Consumers
The rise of the digital consumer plus the mortgage industry’s remote workforce means that the entire origination process relies on technology more than ever. As such, originators count on remarkable …
Published on 05/06/2021
Managing Digital Presence for Your Mortgage Brokerage
At any given moment, consumers are looking for a new place to call home or for ways to save on their mortgage payments. And according to the latest stats by …
Published on 05/04/2021
3 Ways Millennials Are Changing The Mortgage Process
One of the most notable changes to the new MISMO 3.4/URLA is the ability to list several income sources. This necessary update was due to the emerging “gig economy” –a …
Published on 04/29/2021