Recent Articles
2023 Mortgage Industry Predictions – What Every LO Needs to be Ready For
Rising interest rates and economic uncertainty have triggered major pullback from consumers, underscoring the necessity for mortgage professionals to revamp and fortify every angle of their business. Further still, forward-thinking …
Published on 01/04/2023
Social Media Marketing Holiday Sale – Ends Dec 31st, 2022
Imagine Santa’s elves going all out to make your holiday season more cheerful. They decked out your yard to the envy of your neighbors. That hard-to-find gift you’ve been …
Published on 12/15/2022
Rocky Foroutan Awarded 2022 Thought Leader by Progress in Lending
Rocky Foroutan, CEO and founder of LenderHomePage, was awarded 2022’s Thought Leader by PROGRESS in Lending in recognition of his bold and visionary leadership that continues to advance the mortgage …
Published on 12/14/2022
Social Media Marketing for Loan Officers: Getting Started
A crucial component of marketing yourself as a loan officer is social media. Social media has made it easier than ever for businesses to reach their target audience, with both …
Published on 11/03/2022
New Facebook Ad Policies: Is Facebook Marketing Dead for Lenders
Starting Oct 12, 2022, Facebook will discontinue its “Special Ad Audiences” feature for ad targeting. This major announcement poses a significant hurdle for all financial institutions –including brokers and loan …
Published on 10/13/2022
How to Generate More Mortgage Leads with Client Reviews
Technology may change many aspects of the mortgage industry, but some things remain the same: reputation is everything. Whether you’re an independent LO or part of a mortgage team, your …
Published on 10/05/2022
LenderHomePage wins ‘Top Mortgage Employer' for the 2nd Consecutive Year
LenderHomePage named MPA’s Top Mortgage Employer of 2022, marking a consecutive win in this honored recognition. Mortgage employers face new challenges as headlines about inflation and company downsizing loom in …
Published on 09/28/2022
Is Your Website Enough to WIN in 2022?
Mortgage websites are unlike traditional business websites. As a highly regulated industry, lenders have a slew of compliance requirements in addition to state and federal regulations like the CCPA in …
Published on 09/22/2022
Loan Officer's Ultimate Guide To Increasing Digital Presence -Ebook
Digital presence is vital to your success. Consumers turn to the internet when they want to learn more about a loan officer or a particular loan product, making it crucial …
Published on 09/14/2022