Recent Articles
Loanzify POS Awarded 2022 Innovation Award
We’re excited and honored to receive the 2022 Innovation Award in recognition of our visionary mortgage point-of-sale software, Loanzify POS. Loanzify is the modern originator’s epicenter for automating, mobilizing, and …
Published on 03/11/2022
Leveraging The Whitespace Of Being Fun And Different
Stand out from the competition. Get noticed with disruption. If you want to reach a millennial borrower, you got to shake things up. When it comes to tactics for driving …
Published on 03/04/2022
Cover Story With CEO Rocky Foroutan of LenderHomePage
This cover story interview with CEO Rocky Foroutan was originally featured on Tomorrow’s Mortgage Executive. Examining The State Of Mortgage Lending Today LenderHomePage.com is a provider of a secure and …
Published on 03/01/2022
Why Mortgage Marketing Fails
You watched the tutorials, read the how-to’s, and boosted your top Facebook posts for several weeks now. Yet still, your mortgage marketing efforts have failed to produce results. Truth be …
Published on 02/24/2022
Keeping Clients Engaged For Their Next Purchase or Refi
Retaining clients is essential for both maintaining and scaling a mortgage business. But it doesn’t happen magically. Similar to the work you put into nurturing the mortgage lead in the …
Published on 02/17/2022
4 Ways To Create A Digital Mortgage Experience That Creates Lifelong Customers
User experience isn’t just an element that would be good to have. In modern lending, user experience (UX) is a matter of your business’ survival. And while many have incorporated …
Published on 02/03/2022
5 Reasons You're Not Getting Enough Mortgage Referrals
We’re continuing our conversation about scaling your mortgage business through referrals. If you missed last week’s post covering the three keys to blowing up your real estate referrals, go back …
Published on 01/28/2022
3 Keys To Blowing Up Your Realtor Referral Network
Referrals are the lifeblood of all successful originators, accounting for as much as 65% of new business. However, your past clients aren’t the only source of referral –you also have …
Published on 01/21/2022
Experts Weigh In: 2022 Housing Market Forecast
The US housing market had an epic 2021, with an estimated 6 million homes purchased last year. However, benefitting from these sales depended on whether one was the buyer or …
Published on 01/14/2022