Recent Articles

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June 2026 Newsletter

June’s updates are focused on expanding integration capabilities across Loanzify POS and LHP3, while also improving the AI-powered video creation experience in Loanzify Mobile + Social Media.

Published on 06/11/2026

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May 2026 NewsLetter

gohighlevel integration A new GoHighLevel integration is now available to help connect lead and loan activity with CRM follow-up workflows. Why it Matters: Many of our clients use GoHighLevel to …

Published on 05/07/2026

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PRESS RELEASE – BlackFin Group Welcomes LenderHomePage as Official Preferred Partner

ENGLEWOOD, CO, UNITED STATES, April 21, 2026 /EINPresswire.com/ –– BlackFin Group, the nationally recognized lending consulting and advisory firm trusted by banks, credit unions, independent mortgage bankers, and mortgage servicers across …

Published on 04/21/2026

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How Loan Officers Generate Mortgage Leads Without Buying Them

Mortgage lead generation for loan officers has a reputation for meaning one thing: pay Zillow, pay LendingTree, and work through whatever shows up. But that model is breaking down — …

Published on 04/15/2026

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2026 Marketing Playbook for Loan Officers

The 2026 Marketing Playbook for Loan Officers Mortgage marketing has changed fast over the last few years. Referral networks still matter, but they are no longer enough to consistently …

Published on 03/11/2026

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The Ultimate Cheat Sheet to Beat 75% of Loan Officers with Video Marketing

If you’re a loan officer not doing video right now, it’s not just a missed opportunity—it’s costing you deals. Video is the most powerful marketing tool you’re not using. The …

Published on 09/05/2025

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Boosting Sales with Millennial Mortgage Marketing Strategies

Are you struggling to connect with millennial homebuyers? You are not alone. This generation, now the largest group of homebuyers according to the National Association of Realtors, approaches the mortgage …

Published on 04/25/2025

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Crafting The Ideal Loan Officer Bio

Think about your online loan officer bio for a second. Is it just sitting there, or is it actually working for you? Often, this little section of text is the …

Published on 04/21/2025

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Boost Your Sales with Top Mortgage SEO Strategies

Are you pouring money into media advertising, hoping your mortgage business website will finally climb the search engine rankings? You are not alone. It can feel like you’re shouting into …

Published on 04/14/2025