Recent Articles
Elements of an "Awesome Mortgage Landing Page" that Converts
Mortgage landing pages are highly-focused conversion tools for generating leads. They’re constructed to reach a particular prospect looking for a specific loan product or mortgage solution. Since they are so …
Published on 09/08/2017
5 Factors to Consider when choosing Mortgage Templates vs. Custom Websites
There is no clear “yes” or “no” answer when deciding to create a custom site, as there are several factors to consider when choosing the best fit for your …
Published on 08/31/2017
Got a Bad Online Review? Here's the Best Way to Respond
For better or for worse, the internet is a public platform for comments and reviews of your business. While you serve your clients to the best of your ability with …
Published on 08/21/2017
9 Features That Make Your Mortgage Website More Effective
After choosing the perfect business name, selecting the right logo, and launching your mortgage website, you finally have the digital front to your lending business. But is your mortgage site …
Published on 08/15/2017
7 Best Practices for Increasing Your Site Conversions
One of the most valuable metrics to measure — sometimes even more important than web traffic — is conversion rate. Conversion rate is the measure of on-site visitors that turn …
Published on 08/08/2017
How To Write SEO Content For Your Mortgage Website
You can improve your mortgage website ranking on Google searches with SEO content. Search engine optimization (SEO) makes your website more visible to search engines. However, it’s not enough to …
Published on 07/20/2017
Why a Responsive Website Matters to Your Mortgage Business
A responsive website is designed to automatically and seamlessly adjust the text, images, and navigational elements to the user’s screen -whether on a desktop or a touchscreen mobile device. On …
Published on 07/06/2017
Cloud-based Digital 1003 vs Traditional 1003
The average closing rate of a loan using the traditional long-form 1003 is 40 business days which can cost a lender over $8000. Not only is this process a headache …
Published on 07/03/2017
5 Reasons Your Mortgage Business Needs a Landing Page
Why do I need a landing page if I have a website? Don’t they do the same thing? Sometimes the smallest of misunderstandings are the most costly –and the lack …
Published on 06/30/2017