Recent Articles
The Definitive Guide to "Craigslist Mortgage Leads"
Want more leads but on a tight budget? Mortgage leads via Craigslist may be just the thing! The combination of a free and easy to create ad that targets local …
Published on 10/05/2017
Mortgage Branding 101 (Part 2): How to Create Your Brand
This post is part 2 of our series on mortgage branding 101. You can read part 1 of mortgage branding here, but as a quick refresher, here’s why mortgage branding …
Published on 09/28/2017
Mortgage Branding 101 (Part 1): What it is and Why it Matters for Conversion
You may not know who Carolyn Davidson is, but no doubt you know her work. In 1971, Ms. Davidson was paid $35 to create a logo. The result? The Nike …
Published on 09/21/2017
How "Digital Mortgage" is Advancing the Lending Industry
Digital mortgage is radically changing the lending industry for both consumers and lenders. In its simplest terms, digital mortgage automates the mortgage application, process, and closing. Sure, that doesn’t sound …
Published on 09/13/2017
Elements of an "Awesome Mortgage Landing Page" that Converts
Mortgage landing pages are highly-focused conversion tools for generating leads. They’re constructed to reach a particular prospect looking for a specific loan product or mortgage solution. Since they are so …
Published on 09/08/2017
5 Factors to Consider when choosing Mortgage Templates vs. Custom Websites
There is no clear “yes” or “no” answer when deciding to create a custom site, as there are several factors to consider when choosing the best fit for your …
Published on 08/31/2017
Got a Bad Online Review? Here's the Best Way to Respond
For better or for worse, the internet is a public platform for comments and reviews of your business. While you serve your clients to the best of your ability with …
Published on 08/21/2017
9 Features That Make Your Mortgage Website More Effective
After choosing the perfect business name, selecting the right logo, and launching your mortgage website, you finally have the digital front to your lending business. But is your mortgage site …
Published on 08/15/2017
7 Best Practices for Increasing Your Site Conversions
One of the most valuable metrics to measure — sometimes even more important than web traffic — is conversion rate. Conversion rate is the measure of on-site visitors that turn …
Published on 08/08/2017