Recent Articles
What Borrowers Hate About the Mortgage Application Process and How To Fix It
You don’t need us to tell you how competitive the mortgage industry is, you’re in it every day. But there are things you may not know about your clients, and …
Published on 10/19/2017
How to Build a "Mortgage Team" that Drives Your Lending Business
When you first started out in the lending business, you did it all. Respond to every client email or phone call, reach out to new prospects, personally checked the status …
Published on 10/12/2017
The Definitive Guide to "Craigslist Mortgage Leads"
Want more leads but on a tight budget? Mortgage leads via Craigslist may be just the thing! The combination of a free and easy to create ad that targets local …
Published on 10/05/2017
Mortgage Branding 101 (Part 2): How to Create Your Brand
This post is part 2 of our series on mortgage branding 101. You can read part 1 of mortgage branding here, but as a quick refresher, here’s why mortgage branding …
Published on 09/28/2017
Mortgage Branding 101 (Part 1): What it is and Why it Matters for Conversion
You may not know who Carolyn Davidson is, but no doubt you know her work. In 1971, Ms. Davidson was paid $35 to create a logo. The result? The Nike …
Published on 09/21/2017
How "Digital Mortgage" is Advancing the Lending Industry
Digital mortgage is radically changing the lending industry for both consumers and lenders. In its simplest terms, digital mortgage automates the mortgage application, process, and closing. Sure, that doesn’t sound …
Published on 09/13/2017
Elements of an "Awesome Mortgage Landing Page" that Converts
Mortgage landing pages are highly-focused conversion tools for generating leads. They’re constructed to reach a particular prospect looking for a specific loan product or mortgage solution. Since they are so …
Published on 09/08/2017
5 Factors to Consider when choosing Mortgage Templates vs. Custom Websites
There is no clear “yes” or “no” answer when deciding to create a custom site, as there are several factors to consider when choosing the best fit for your …
Published on 08/31/2017
Got a Bad Online Review? Here's the Best Way to Respond
For better or for worse, the internet is a public platform for comments and reviews of your business. While you serve your clients to the best of your ability with …
Published on 08/21/2017