Recent Articles
Google Adwords vs Facebook Ads for Mortgage Leads
A marketing question that comes up a lot from both large banks as well as single LO’s alike is, “Should I be advertising on Google or Facebook for mortgage leads?” …
Published on 08/09/2018
Chase Launches Finn, an All Digital Bank -What This Means for Mortgages
Just a few weeks ago, Chase Bank launched Finn, their answer to the rising popularity of all-digital banking. Finn isn’t the first end-to-end digital bank, but it does offer something …
Published on 08/07/2018
13 "web mistakes" that can Kill your Lead Conversion – A Must Read
This next statement won’t make us many friends with web designers or DIY website companies, but that’s OK. We prefer to be on your side — the side of the …
Published on 08/02/2018
How to Nurture Your Online Lead Into a Mortgage
We’ve talked a lot about how to generate mortgage leads online in our past blog posts. We’ve coached you through writing SEO content to attract organic traffic to your website. …
Published on 07/26/2018
How to Tell if Your Mortgage Marketing is Working –And How to Fix It!
There are a few misconceptions about what it takes to generate non-paid mortgage leads online. One of the most common mistakes is to think that leads will pour in soon …
Published on 07/19/2018
Recent Survey Reveals Millennial Homeownership Obstacles
Millennials have lower rates of homeownership than previous generations –but why? And more importantly, what can your lending business do to increase those numbers! Made possible with a grant from …
Published on 07/17/2018
Rocket Mortgage Is A Good Thing For Your Lending Business — Here’s Why
If you’re in the mortgage industry, no doubt you consider Rocket Mortgage your Goliath. In fact, it’s a Goliath even to Wells Fargo now that Rocket Mortgage, or more accurately, …
Published on 07/12/2018
17 Shocking Stats About Millennials and How They Mortgage
The average age of a first time homebuyer is about 32, making your first-time home loan prospect a millennial. Marketing mortgages to millennials are unlike other generations. Sure, they want …
Published on 06/29/2018
5 Sure-Fire Direct Response Tricks For Getting More Mortgage Leads
Generating mortgage leads is the life-blood of your lending business, and that’s why it’s critical that you take advantage of EVERY opportunity. By every opportunity, we mean finding out where …
Published on 06/14/2018