Recent Articles
Best of Digital Mortgage: 2017 Edition
2017 was a pivotal year for both digital mortgage and LenderHomePage. It marked the first year that online loan applications surpassed paper applications. It was also the landmark year for the first all-digital …
Published on 12/21/2017
Top 5 Strategies to Dominate Social Media "Mortgage Lead Generation" in 2018
We saw a lot of changes with organic mortgage lead generation in 2017 and much of that has to do with social media marketing. Unlike traditional one-sided advertising, social media …
Published on 12/14/2017
National Housing Survey Results for 2017
The U.S. housing market experienced a landmark year in sales in 2017, but misunderstandings about applying for a mortgage and buying a home hold back some potential buyers–according to a recent …
Published on 12/12/2017
2018 Web Trends All Mortgage Professionals Must Know About (Free Guide!)
Last year, we wrote an end-of-the-year digital mortgage predictions post that was spot on. But to be fair, it wasn’t so much a prediction as it was a well researched …
Published on 12/07/2017
3 Easy Steps to Reduce "Website Distractions" & Increase Mortgage Leads!
Imagine having a blunder so bad that a term was created for it. That’s what happened to Mark Sanchez of the Jets when he committed what many call the worst …
Published on 11/30/2017
Boost LendingTree Lead Quality – Get "Apply Now" button
LenderHomePage.com, the leading provider of cloud-based Digital Mortgage solutions has now integrated its SmartApp1003 platform with LendingTree to enhance lead quality while enhancing borrower experience. Lenders within the LendingTree network …
Published on 11/27/2017
How to Engage Loan Prospects With Mobile-First Mindset
Megabanks now recognize the potential and power of mobile marketing for both engaging their prospects as well as staying relevant to them. From online banking to budgeting and financial mobile …
Published on 11/16/2017
Digital Mortgage in 2018 – Why it Matters to You: Adapt or Die!
It’s been rumored for years. Even before it had a name, there was an idea — a vision — of a faster, easier way to get our borrowers and us …
Published on 11/09/2017
HTTPS:// Free SSL Certificate for All DELUXE Plan Websites
In the old days, moving information securely over the web was all about HyperText Transfer Protocol (HTTP). That’s why every web address starts with HTTP. The trouble is that plain …
Published on 11/02/2017