Recent Articles
Facebook Algorithm Update Shakes Up Mortgage Marketing
In a recent post, we predicted that social media influencers will be playing a bigger roll in social media marketing. Facebook recently implemented an update that is making this prediction a …
Published on 01/19/2018
Top 4 Secrets to Writing Mortgage Content That Sizzles
You’ve likely heard the phrase “content is king,” but that’s not entirely true. Content is only king when it’s a quality, engaging, sizzling article written for both mortgage prospects and …
Published on 01/18/2018
SmartApp1003 Now Available in Spanish + 2018 Requirement Updates
We’re not even two weeks into 2018 and already have exciting updates to share with you! Our popular SmartApp1003 has some powerful enhancements that you don’t want to miss. Spanish …
Published on 01/10/2018
Facebook Fails to Flag Illegal Housing Ads
ProPublica, a non-profit, investigative news outlet, found that Facebook was still approving discriminatory Facebook ads despite the social media giant promising to prohibit such discrimination. The news journal bought rental …
Published on 01/04/2018
Best of Digital Mortgage: 2017 Edition
2017 was a pivotal year for both digital mortgage and LenderHomePage. It marked the first year that online loan applications surpassed paper applications. It was also the landmark year for the first all-digital …
Published on 12/21/2017
Top 5 Strategies to Dominate Social Media "Mortgage Lead Generation" in 2018
We saw a lot of changes with organic mortgage lead generation in 2017 and much of that has to do with social media marketing. Unlike traditional one-sided advertising, social media …
Published on 12/14/2017
National Housing Survey Results for 2017
The U.S. housing market experienced a landmark year in sales in 2017, but misunderstandings about applying for a mortgage and buying a home hold back some potential buyers–according to a recent …
Published on 12/12/2017
2018 Web Trends All Mortgage Professionals Must Know About (Free Guide!)
Last year, we wrote an end-of-the-year digital mortgage predictions post that was spot on. But to be fair, it wasn’t so much a prediction as it was a well researched …
Published on 12/07/2017
3 Easy Steps to Reduce "Website Distractions" & Increase Mortgage Leads!
Imagine having a blunder so bad that a term was created for it. That’s what happened to Mark Sanchez of the Jets when he committed what many call the worst …
Published on 11/30/2017