Recent Articles
3 Steps For Generating Mortgage Leads from ALL Social Media
Mortgage leads from social media. Maybe you’ve heard a colleague mention it. Or perhaps you follow other mortgage professionals and banks on social media to figure out their marketing tactic. …
Published on 02/08/2018
Everything You Need to Know About Working with "Digital Influencers" for Mortgage Leads
On our last post, we talked about one aspect of content marketing. In this installment, we’re going to show you another content marketing strategy that you can use for getting …
Published on 02/01/2018
Users Can Mute "Remarketing" Google Ads –What This Means For You
Users now have more control over the Google-served ads they see. These changes affect lending business running “remarketing” ad campaigns. Remarketing: An online advertising tactic that shows targeted ads to …
Published on 01/30/2018
6 Tips on How to Build a Successful Email Campaign
With so much talk about generating mortgage leads from organic traffic, paid traffic, and social media, you might overlook one digital marketing tactic that’s one of the most effective. Email …
Published on 01/25/2018
Happening Now: Homeowners Listing Their Homes For Bitcoin
The unpredictability of Bitcoin’s worth has been a hot topic –and it’s about to get even hotter! A spokesperson for Trulia stated that, at last count, there were 80 property …
Published on 01/23/2018
Facebook Algorithm Update Shakes Up Mortgage Marketing
In a recent post, we predicted that social media influencers will be playing a bigger roll in social media marketing. Facebook recently implemented an update that is making this prediction a …
Published on 01/19/2018
Top 4 Secrets to Writing Mortgage Content That Sizzles
You’ve likely heard the phrase “content is king,” but that’s not entirely true. Content is only king when it’s a quality, engaging, sizzling article written for both mortgage prospects and …
Published on 01/18/2018
SmartApp1003 Now Available in Spanish + 2018 Requirement Updates
We’re not even two weeks into 2018 and already have exciting updates to share with you! Our popular SmartApp1003 has some powerful enhancements that you don’t want to miss. Spanish …
Published on 01/10/2018
Facebook Fails to Flag Illegal Housing Ads
ProPublica, a non-profit, investigative news outlet, found that Facebook was still approving discriminatory Facebook ads despite the social media giant promising to prohibit such discrimination. The news journal bought rental …
Published on 01/04/2018