Recent Articles
Digital Mortgage: The Journey To A Touchless Workflow
Sometimes the most remarkable things go unnoticed if they’re part of your day-to-day. For example, did you know that the number of eNotes registered with MERS rose from 17,000 in …
Published on 04/15/2021
Loanzify POS Pro vs. Lite –Which Is Right For Me?
The new MISMO/URLA became mandatory for all lenders on March 1, 2021, and we were ready to help our customers make the transition well before that deadline. However, many also …
Published on 04/07/2021
How To Use Social Proof To Influence Mortgage Prospects
Social proof is a concept in which consumers will modify their behavior based on what they believe others are doing. It’s a powerful psychological influence that essentially means that if …
Published on 03/30/2021
How To Use Touchpoints to Drive Mortgage Lead Generation
Just five years ago, the conversation about mortgage lead generation centered around conversion rates, particularly about making ads and calls-to-action more “baited” and clickable. Echoing last week’s post, we know …
Published on 03/24/2021
Digital Consumer Loan Origination: Are You Missing Out?
The number of consumers embracing all-digital experiences has skyrocketed to a point where it feels like every day is Cyber Monday. What’s more, research** supports that this new digital-first consumer …
Published on 03/16/2021
3 Factors that Impact ROI of Lending Software
The transformation to a digital means of loan acquisition and processing is crucial for organizational goals. You don’t need us to bombard you with stats to prove that digitizing and …
Published on 03/09/2021
6 Easy Ways To Boost Mortgage Business Google Ranking
Whether you’re a broker targeting a single county or a multi-branch lender that serves several states, Google My Business is an indispensable part of bringing local visibility to your mortgage …
Published on 03/02/2021
7 Vital Components of Digital Mortgage Transformation
Research shows a direct link between successful digital implementation and profitability. But the correlation requires originators and lenders to think beyond deploying individual tech tools and instead target a digital-focused …
Published on 02/23/2021
Loan Automation E-Book: How to Balance Lending Software with the Human Touch
Historically, whenever there was a technological leap, it was met by some resistance. Resisting isn’t unique to the mortgage industry –it’s evident in any industry where technology altered or interfered …
Published on 02/11/2021