Recent Articles
How To Use Social Proof To Influence Mortgage Prospects
Social proof is a concept in which consumers will modify their behavior based on what they believe others are doing. It’s a powerful psychological influence that essentially means that if …
Published on 03/30/2021
How To Use Touchpoints to Drive Mortgage Lead Generation
Just five years ago, the conversation about mortgage lead generation centered around conversion rates, particularly about making ads and calls-to-action more “baited” and clickable. Echoing last week’s post, we know …
Published on 03/24/2021
Digital Consumer Loan Origination: Are You Missing Out?
The number of consumers embracing all-digital experiences has skyrocketed to a point where it feels like every day is Cyber Monday. What’s more, research** supports that this new digital-first consumer …
Published on 03/16/2021
3 Factors that Impact ROI of Lending Software
The transformation to a digital means of loan acquisition and processing is crucial for organizational goals. You don’t need us to bombard you with stats to prove that digitizing and …
Published on 03/09/2021
6 Easy Ways To Boost Mortgage Business Google Ranking
Whether you’re a broker targeting a single county or a multi-branch lender that serves several states, Google My Business is an indispensable part of bringing local visibility to your mortgage …
Published on 03/02/2021
7 Vital Components of Digital Mortgage Transformation
Research shows a direct link between successful digital implementation and profitability. But the correlation requires originators and lenders to think beyond deploying individual tech tools and instead target a digital-focused …
Published on 02/23/2021
Loan Automation E-Book: How to Balance Lending Software with the Human Touch
Historically, whenever there was a technological leap, it was met by some resistance. Resisting isn’t unique to the mortgage industry –it’s evident in any industry where technology altered or interfered …
Published on 02/11/2021
New URLA MISMO 3.4: We're Ready –Are You?
It’s been about four years since Fannie Mae and Freddie Mac jointly announced a major update of the standard 1003, and after some delays, the deadline is just days away. …
Published on 02/04/2021
Preview Loanzify App Version 4 With Enhanced UX
Exclusive preview! After nearly a year of dedicated hard work and innovation, we’re thrilled to be on the brink of unleashing version 4 of LOANZIFY App. The highly anticipated v.4 …
Published on 01/21/2021