Recent Articles
The Genesis of The Perfect Mortgage Ad
250 billion dollars. That’s how much US businesses are dedicating to their media budget in 2020. This is the first time in our history that companies will spend such an …
Published on 10/29/2019
Mortgage Consumer Retention vs Acquisition For Mortgage Leads
A large portion of our time and budget is dedicated to mortgage lead acquisition. But here’s something often overlooked: It’s actually less expensive to nurture a mortgage lead into a …
Published on 10/24/2019
Mortgage Lead Generation: What No One Is Talking About
Fresh, qualified leads are the lifeline to your lending business and marketing is how you keep that pipeline filled. That’s why you’ll find thousands of online articles dedicated to mortgage …
Published on 10/15/2019
6 Fresh Ideas For Revamping Your Mortgage Marketing
Is your digital marketing stagnant? Maybe you’ve been shooting aimlessly, hoping that something will stick. If you’re a loan officer and either one of these sounds like you, then this …
Published on 10/10/2019
Mortgage News: Digital Mortgage Shutting Down Discrimination in Lending
A new study from the National Bureau of Economic Research revealed a remarkable link between the rise in digital mortgage solutions and a reduction in discrimination in lending. According to …
Published on 10/03/2019
The Building Blocks of a High-Converting Mortgage Journey Map
Technology. Has. Changed. Everything. There isn’t one aspect about commerce that hasn’t been revolutionized by tech –and that includes how the consumer engages with business before, during, and after the …
Published on 10/01/2019
The End of Credit Scores? That's What This Presidential Candidate Is Saying
Hidden at the bottom of Sen. Bernie Sander’s plan for getting rid of America’s medical debt is a “footnote” of sorts of another financial upheaval–replacing companies like Equifax, Experian, and …
Published on 09/26/2019
Is Your Millennial Mortgage Marketing Working?
For Millennials, technology is a lifestyle, not a tool. Let that sink in for a moment. Millennials are the first generation to grow up with technology as part of everyday …
Published on 09/24/2019
Freddie Mac Gets "Intelligent" with New Mortgage Insights App For Lenders
Welcome to 2019, Freddie Mac! Just yesterday, Freddie Mac unveiled its new tech tool that aims to help originators gain valuable and advanced insight to optimize their mortgage lending strategies. …
Published on 09/19/2019