Recent Articles
Mortgage News: Ellie Mae’s Survey Reveals Demand for a Digital Mortgage Experience
Is the digital mortgage experience already changing consumer behavior and expectations? According to a recent Ellie Mae survey –yes! Their annual Borrower Insights Survey (BIS) polled more than 2,000 renters …
Published on 07/03/2019
Mortgage News: Trump Creates New Council to Reduce Housing Regs and Closing Costs
Earlier this week, President Trump signed an Executive Order to reduce regulations and make affordable housing more readily available. The “White House Council on Eliminating Regulatory Barriers to Affordable Housing” …
Published on 06/27/2019
Secrets of the Profitable Mortgage Broker in a Sluggish Market
Brokers –worried that a sluggish market might affect your pipeline? Or maybe things are going well, but you’d like to plan for “just in case.” Whatever your reasons are, use …
Published on 06/12/2019
Video Marketing For Mortgage Brokers
When planning your next marketing strategy, don’t forget about a mortgage video marketing strategy, too. Today’s consumers want content delivered in a variety of ways, and video content is quickly …
Published on 05/23/2019
Digital Marketing Tips For Loan Officers
Ever feel like most of the digital mortgage marketing tips are written for professional marketers rather than loan officers? While some mortgage professionals want a detailed step-by-step guide for marketing …
Published on 05/14/2019
Big Data Revolution: The Mortgage Industry Will Never Be The Same
While too early to see the full scope of “Big Data” and how it will alter the mortgage industry, we can already see it influencing the lending process. Big data …
Published on 05/09/2019
How To Put Social Media Leads into Action
Are you active on social media yet see very few of your followers turn into mortgage leads? The problem may not be in how often you’re posting. The reason why …
Published on 04/30/2019
The Power of Influencer Marketing for Mortgage Lead Generation
One way to ensure your mortgage leads pipeline never goes dry is to have multiple sources feeding into it. Pay-per-click ads, retargeting ads, paid mortgage leads, SEO content for organic …
Published on 04/17/2019
Digital Mortgage 2019 -Just A Website Isn't Enough
Don’t let that title mislead you, a mortgage website is a must for your digital mortgage success. But in 2019, not any website will do, nor is it the only …
Published on 04/09/2019