Recent Articles
The Mortgage Tech That Goes Beyond Basic Office Automation
When we think about automating the mortgage process, it may seem similar to automating any other office. But the lending business is a different beast. In this post, we’re …
Published on 12/10/2019
Banks Are Losing Customers: Are Brokers At Risk, Too?
Earlier this month, a study conducted by management consultancy agency Bain & Company* revealed a shocking trend in the banking industry –banks are bleeding customers, and they probably don’t even …
Published on 12/03/2019
7 Facts About Digital Mortgage You Shouldn’t Ignore
What do current stats say about a digital mortgage? Ellie Mae recently conducted a unique survey that revealed interesting facts and useful information about the digital mortgage experience from both …
Published on 11/27/2019
How to Setup and Optimize Your GMB Mortgage Listing
Listing your mortgage business on Google My Business (GMB) is part of your SEO strategy. Or at least it should be. More than 50% of search inquiries happen via mobile …
Published on 11/20/2019
How Brokers Win Big With Email and Content Marketing
You need a mortgage blog. You need an email marketing campaign. If you’ve been following our blog for some time, these words probably sound familiar. No doubt, content marketing and …
Published on 11/12/2019
Ask Us Anything: Answers About Organic Mortgage Lead Generation
Is paying for mortgage leads the only real way to generate online mortgage leads? While paying for leads is a vital part of keeping that pipeline filled, gaining mortgage leads …
Published on 11/06/2019
The Genesis of The Perfect Mortgage Ad
250 billion dollars. That’s how much US businesses are dedicating to their media budget in 2020. This is the first time in our history that companies will spend such an …
Published on 10/29/2019
Mortgage Consumer Retention vs Acquisition For Mortgage Leads
A large portion of our time and budget is dedicated to mortgage lead acquisition. But here’s something often overlooked: It’s actually less expensive to nurture a mortgage lead into a …
Published on 10/24/2019
Mortgage Lead Generation: What No One Is Talking About
Fresh, qualified leads are the lifeline to your lending business and marketing is how you keep that pipeline filled. That’s why you’ll find thousands of online articles dedicated to mortgage …
Published on 10/15/2019