LHP’s Social Media product is a done-for-you content system built for mortgage professionals — helping you stay active and relevant online without the overwhelm.

It starts with video, making it easy to create short, engaging posts using guided scripts, teleprompter support, and simple editing tools — so you can consistently show up where your audience is.

Alongside that, LHP’s AI-driven content engine produces compliant, mortgage-focused posts tailored to your market. With just a quick review, you can publish image posts, lead magnets like eBooks, and strong call-to-action content that keeps you top of mind with both borrowers and agents.

The end result is a steady, professional social presence that builds trust and drives conversations — without requiring you to become a marketing expert.

Most loan officers know they should be posting consistently — and almost none of them do. Between originating loans, managing files, and maintaining referral relationships, social media falls to the bottom of the list every week. Inconsistency is worse than no presence at all because it signals inactivity to potential clients who look you up. This service removes the time and creative burden so your content goes out regularly whether you think about it or not.

LHP creates the content for you. This is not a tool that helps you post faster — it's a service that writes the posts, creates the video scripts, builds the lead magnet eBooks, and designs the landing pages. Your job is to review, approve, and publish.

Video posts are short-form social videos featuring you, the loan officer, speaking directly to your audience. LHP provides pre-written scripts and a built-in teleprompter so you don't have to memorize anything, and the tool automatically adds captions — no editing skills required. Video content generates roughly three times the reach of static image posts on most platforms, making it one of the highest-ROI content formats available.

Posts are localized and tied to your brand, name, and market. While the underlying AI generates content across many users, the localization, branding, and your personal edits differentiate your feed from another LO's in a different market. Adding your own video and personal touches amplifies that differentiation further.

LHP creates optimized landing pages paired with each post. These pages are designed to maximize conversion — capturing name, email, and phone — and are branded to you.

Setup is fast — LHP is designed to get you LIVE in days. Many times our clients start using the service on the day they sign up for the service. Once your account is configured, content starts flowing without a lengthy onboarding process.

No. The service is explicitly built for loan officers who are not social media experts. Content creation, scripting, captioning, lead page design, and CRM integration are all handled for you.

The service is designed to be minimal-touch. Reviewing and approving posts as they are sent to you takes minutes. Recording a video post takes slightly longer, but the teleprompter and auto-captions eliminate most of the friction. Many users spend less than 30 minutes per week managing their social presence through LHP.

Yes. You can record multiple videos in one session and have them ready to go, so you’re not creating content every day.

You can also review and approve your posts ahead of time, then share them when you’re ready across your social platforms. This gives you consistency and flexibility — without the pressure of real-time content creation.

The platform accommodates this. LHP-generated content is the foundation, but you can supplement it with your own posts, personal updates, and timely market commentary at any time.

We typically recommend a 12-month agreement to give your social media presence time to build momentum and deliver real results. Consistency is what drives visibility, engagement, and ultimately new opportunities — this isn’t a one-post strategy.

That said, we understand things can change. If unique circumstances come up, we’re flexible and will work with you in good faith, including the option to exit early with a prorated adjustment when appropriate.

Our goal isn’t to lock you in — it’s to make sure you see enough value to want to stay.

Yes. You can start a free trial and also schedule a demo to go over all the features of the social media service.