Designing and creating a solid mortgage website is just the first step toward converting internet traffic into leads.  Check out these 7 mortgage marketing tips to get your website discovered.

1.  Work with a consultant or a web design firm to work some SEO magic on your page.  Honestly, though, SEO isn’t magic.  It’s as simple as including the right keyword terms in your site content in order to help search engines such as Google better identify your site.  It’s not rocket science, but it can get complicated.  At LenderHomepage.com, we offer professional SEO consultation as part of our suite of web design services.  Just saying.

2.  Sign up for Google AdWords or another pay-per-click (PPC) service.  AdWords is considered to be the best, and it’s not hard to get started with it.  It will cost you some money, but you’re guaranteed traffic.

3.  Build a landing page, separate from your website, to capture traffic from your ads.  Not sure what a landing page is?  Check out our analysis of the differences between websites and landing pages.

4.  Use your website to respond to current events or news stories of the day.  Establish yourself as an expert, a thought leader in the industry.  It will build your credibility and help establish trust between you and your visitors.

5.  Alternately, you could make the news yourself.  Do something interesting and valuable with your business, such as donating blankets to a homeless shelter, and write a press release about it.  Try to get local news sources to run with the release.

6.  Become known as a problem solver by allowing visitors to ask questions or seek advice.  Then, do everything you can to solve their problems for them, whether or not they promise payment.  Word of mouth will create awareness.

7.  Write an e-book and allow visitors to download it.  Fill the book with your knowledge and expertise.  Make sure your book content truly informs and helps the readers, though, or it won’t catch on.

Can you think of other ideas?